just imagine

  • cover

  • inside page

  • inside pages

  • inside pages

  • open cover detail

Picture this: A new chip flavor. Your first novel. Humans on Mars. Three very different results, yet they all begin in the same place: The imagination. This was the second limited edition interactive book commissioned by Bonnier AB in Sweden, and the ideas on these pages were meant to spark something new in readers’ imaginations.

As with the first book, readers/creators were encouraged to play, and even to reconstruct the book itself:

“…draw anywhere you want. And cut, rip, and fold. And tape, staple, and clip. There are no rules here, only suggestions. So try ten of them. Or one. Or all of them. Or none. Or make up your own.”

Just Imagine
Offset Printed
210 mm x 140 mm (8 ¼” x 5½”)
156 pages
Spiral Bound
Fabric Cover

Overview

40 small ideas.

40 ways to reinterpret experience.

40 sparks of the imagination—
or imaginary sparks.

Book Arts